With rising home prices, record student debt, and surging demand for flexible living, landlords are rethinking how they rent out their properties. One strategy gaining momentum is renting by the room—and the numbers show it might just be the most profitable approach for today’s market.

And here’s the kicker: with platforms like iROOMit, landlords have a smart, tech-enabled way to tap into this trend with ease.

What is 'renting by the room'?

Instead of renting an entire unit to a single tenant or family, landlords lease out individual bedrooms to separate tenants, often with shared common spaces like kitchens and living rooms. This model, once confined to college towns and urban centers, is now expanding into suburban and single-family home markets.

Why? Because demand has shifted. People no longer see housing only as long-term, full-unit rentals. They’re looking for affordability, flexibility, and built-in social connections. Renting by the room checks all those boxes—and iROOMit app makes managing this model seamless.

The Financial Case: more income, less risk

The data backs it up

According to iROOMit data (2024):

• In the top 50 U.S. and world wide rental markets, room rentals command 25–40% higher per-square-foot revenue than whole-unit rentals.
• In cities like Austin, Atlanta, and Sacramento, room rentals earn $150–$400 more per month per unit.
• Millennials and Gen Z (who now make up over 50% of the renter population) increasingly choose co-living and room rentals due to cost savings, social connection, and flexibility.

Why tenants love renting by the room

• Lower cost of entry (especially in expensive cities)
• Shorter lease terms (perfect for remote workers, gig economy professionals, and students)
• Built-in community (great for newcomers, transplants, or young renters)

“I couldn’t afford a full 1-bedroom, but renting a room gave me access to a better location and built-in roommates.” – iROOMit renter survey, 2024

What you’ll need to succeed

1. Solid screening process – compatibility and reliability are crucial.
2. Clear house rules & agreements to minimize conflict.
3. Flexible leasing software like iROOMit, designed to manage multiple tenants, split payments, and offer dynamic lease terms.

Why iROOMit is Your Smart Choice

Landlords who try to manage room rentals manually often find it overwhelming—multiple tenants, varying lease lengths, and different payment schedules. That’s where iROOMit steps in.

• It connects landlords with qualified, verified tenants quickly.
• It simplifies rent collection and management by room.
• It helps you screen tenants for compatibility, reducing disputes and turnover.
• It markets your rooms directly to the renter demographic that’s actively searching for this kind of housing.

In other words, iROOMit isn’t just a platform—it’s a growth engine for landlords who want to future-proof their room rental business.

The takeaway

Renting by the room is no longer just a student housing model. It’s a smart, scalable strategy that maximizes profit, lowers vacancy risk, and taps into a massive wave of renter demand. With affordability at historic lows, this approach gives landlords the flexibility they need and tenants the affordability they crave.

And with iROOMit as your partner, you’re not just renting rooms—you’re building a more resilient, profitable rental business in 2025 and beyond.

👉 Start posting rooms with iROOMit today—the smart choice for the future of renting.

Download iROOMit app from Google Play or Apple Store